Privacy Policy

Last updated: 2026

OPTIMAL CHAIN LTD (trading as "Optimal Chain") is a UK-registered company that takes your privacy seriously. This policy explains what personal data we collect when you visit optimalchain.co.uk or enquire about our service, how we use it, and the rights you have under the UK GDPR and Data Protection Act 2018.

1. Who we are

The data controller for this website is OPTIMAL CHAIN LTD, a company registered in England & Wales under company number 16589599, trading as "Optimal Chain". You can contact us at contact@optimalchain.co.uk for any privacy-related queries.

2. What we collect

We only collect data you knowingly provide:

Information you choose to send us when contacting us by email (your name, work email, company, role, and anything else you write in the message — typically a description of your business and your inventory challenges).
Standard server logs (IP address, browser type, referring URL, timestamp) collected by our hosting provider (Hostinger) for security and diagnostics.
Aggregated, non-identifying analytics data if you've consented to optional analytics cookies.

3. How we use it

To respond personally to your email enquiry and tailor any demo or response to your business.
To send follow-up communications about Optimal Chain relevant to your enquiry. You can opt out at any time.
To improve our service and understand how visitors use the site.
To comply with legal obligations and protect against fraud.

Our lawful basis is legitimate interests (responding to a B2B enquiry you've initiated) and, where applicable, consent.

4. Who we share it with

We do not sell your personal data. We share it only with carefully chosen processors who help us run the business:

Hostinger — our website hosting provider.
Microsoft (Azure / 365) — for our email, file storage, and platform infrastructure.
UK / EU professional advisers (legal, accounting) where strictly necessary.

5. How long we keep it

Enquiry data is retained for up to 24 months after our last interaction. If you become a customer, the relevant subset is retained for the duration of our agreement and 6 years after termination, in line with UK statutory record-keeping requirements.

6. Your rights

Under UK GDPR you have the right to: access your data, correct inaccuracies, ask us to delete it, restrict processing, object to processing, and request portability. Email contact@optimalchain.co.uk with any of these requests and we'll respond within 30 days. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).

7. Cookies

This site does not currently set any non-essential cookies. We may add anonymous analytics cookies (Google Analytics 4) in future — when we do, we'll display a consent banner.

8. Security

All data is transmitted over TLS 1.3. Our hosting and email infrastructure is provided by enterprise-grade UK / EU providers. We will notify affected individuals and the ICO without undue delay if a personal data breach occurs.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page reflects the latest version.

10. Contact

Questions? Email contact@optimalchain.co.uk.

← Back to homepage